“I never dreamed about success. I worked for it.”

 

Estee Lauder

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Curriculum Overview

The Enterprise curriculum equips pupils with the knowledge, skills and mindset needed to understand how businesses operate and how entrepreneurial ideas are developed, planned and evaluated. Pupils learn to think creatively, analyse markets, manage finances and communicate ideas effectively. The curriculum is ambitious, inclusive and carefully sequenced to develop commercial awareness, problem-solving and confidence, preparing pupils for further study, employment and real-world enterprise.

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Curriculum Intent

The intent of the Enterprise curriculum is to ensure that pupils:

· Develop a strong understanding of enterprise and entrepreneurship, including why some enterprises succeed.

· Learn how to generate, plan and present business ideas in response to opportunities and challenges.

· Understand the role of market research in identifying customer needs and competition.

· Develop knowledge of finance, including sources of finance, financial documents, forecasting and budgeting.

· Understand key marketing principles, including the marketing mix.

· Build confidence in communication, teamwork and presentation skills.

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The curriculum prepares pupils for further study in business-related subjects and develops transferable life skills such as initiative, resilience and decision-making.

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Curriculum Design and Sequencing

The Enterprise curriculum is structured as a clear learning journey, moving from understanding enterprise to planning and managing a micro-enterprise.

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Exploring Enterprise

· Pupils begin by exploring what an enterprise is and why entrepreneurs are successful.

· They examine real-world examples to understand enterprise skills, characteristics and decision-making.

· Pupils learn how market research helps enterprises understand customers and competitors.

Planning and Presenting a Micro Enterprise Idea

· Pupils generate and develop enterprise ideas, considering feasibility and potential impact.

· They learn how to plan a micro-enterprise, using situational analysis to understand strengths, weaknesses, opportunities and threats.

· Pupils develop skills in presenting ideas, refining communication and persuasive techniques.

· Reflection and evaluation enable pupils to assess how effectively their ideas have been presented.

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Marketing and Finance for Enterprise

· Pupils develop knowledge of sources of finance available to enterprises.

· They learn about key financial documents required to run a business.

· Pupils explore how enterprises plan and forecast, developing an understanding of budgeting and financial control.

· The curriculum introduces the marketing mix, enabling pupils to understand how products and services are promoted and positioned.

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This sequencing ensures pupils progress from conceptual understanding to applied enterprise skills.

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Curriculum Implementation

The Enterprise curriculum is implemented through:

· Project-based learning, rooted in realistic enterprise scenarios.

· Explicit teaching of business concepts and key vocabulary.

· Opportunities for discussion, collaboration and presentation.

· Practical activities that simulate real enterprise decision-making.

· Ongoing formative assessment, including feedback on planning and presentations.

· Summative assessment that evaluates pupils’ understanding and application of enterprise concepts.

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Teaching approaches support engagement, independence and confidence, with appropriate scaffolding to meet the needs of all pupils.

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Curriculum Impact

The impact of the Enterprise curriculum is demonstrated through:

· Pupils developing strong commercial awareness and entrepreneurial understanding.

· Increased confidence in planning, presenting and evaluating ideas.

· Secure understanding of finance, marketing and enterprise concepts.

· Pupils demonstrating initiative, teamwork and problem-solving skills.

· Clear preparation for further study in business, enterprise or related vocational pathways.

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Pupils leave the curriculum with the knowledge and skills to engage confidently with enterprise in education, work and everyday life.

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Accessibility and Inclusion

The Enterprise curriculum is designed to be inclusive and accessible:

· Concepts are broken down into clear, manageable steps.

· Visual supports and real-life examples support understanding.

· Structured frameworks guide planning and analysis tasks.

· Opportunities for group and individual work allow pupils to play to their strengths.

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Through this inclusive approach, all pupils are supported to succeed and develop confidence in enterprise learning.

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Curriculum Map